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Firms marketing a quality product that generates strong sales can afford to keep expenses down by eliminating new-product development.

The least important role of marketing channels is to make products available at the right time, at the right place and in the right quantities.

When marketers emphasize price as an issue and match or beat the prices of other companies, they are using

Often when a company introduces a new product or line extension, its promotion will focus on _____ in order to initiate the product-adoption process.  

The supply chain includes        

The purpose of the pricing concept is to quantify and express the value of items in a market exchange.

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called    

A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a  

Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

In product modification, three conditions must be met to improve a firm’s product mix: the product must be modifiable, customers must be able to perceive that a modification has been made, and