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Essay Question Four    Discuss the unique characteristics of observation methods.

Essay Question Three   In another healthy paragraph, explain the application and function of the Iceberg Principle. 

18)    Evaluating secondary data based on the purpose criterion involves _________.

29)    The major advantage of focus groups is that the reliability of the data collected is high, unlike other qualitative methods.

10)    Which of the following is true about research based on a sample?

4)   Which of the following is an unethical practice of research users?

7)   The first task in the information research process is to _________.

12)   The scientific method involves research procedures that are logical, objective, systematic, reliable, and valid.

11)   A cost-benefit assessment examines if there is enough time to conduct the necessary research before the final managerial decision must be made.

19)  _________ are sources of internal secondary data.