McDonalds and Apple have teamed up to create a joint product…

McDonalds and Apple have teamed up to create a joint product,  The Mac. Marketers are concerned about how consumers will receive the product, and are considering conducting test marketing in Atlanta, GA and Seattle, WA. Which of the following is NOT a potential limitation of test marketing The Mac?

A customer consistently buys Dasani water when he purchases…

A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?