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Group membership influences an individual’s purchase decisions and behavior in both overt and subtle ways.

Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

B2B e-marketing refers to the use of the Internet for business transactions between organizations.

Wonderlist is a task and note manager for mobile phones that helps users to organize “to-do” lists and increase efficiency. Wonderlist is an app.

Children exert considerable influence over household food purchases.

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Culture is the broadest environmental determinant of consumer behavior.

Items can be classified as business products, not because of what they are, but because of how they will be used.