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At her local advertising agency, Taylor and her team are trying to figure out the best way to spend their money on television ads by looking at what is popular now and trying to predict what will still be popular 10 years from now. They are going to review the upcoming television schedule for two months and then figure out what shows they should buy ads for by comparing these same shows to popular programs 10 years ago. If they are looking for as much exposure as possible to a live, captive, general audience, which television show would work best for their ads?

A successful social media campaign gets a client’s message out to as many people in the target audience as possible. How would you classify a PR campaign that goes “viral” with users helping to promote your message to your target audience for you?

What does the commonly used practice of payola in the radio industry in the 20th century refer to?

What party decides which website to place an ad on in the digital advertising ecosystem?

What social media app did the government call for bans at the federal level due to privacy and national security risk concerns?

The COVID-19 pandemic had positive effects on certain sales and negative effects on others. Which type of gaming was most affected negatively during the COVID-19 pandemic?

What makes game elements obey the rules of the physical world?

What is the International Telecommunication Union (ITU) largely responsible for?

What is an example of a major challenge users of the first-generation of social media faced?

Malik was excited to find out his favorite horror film, “Terrifier,” was being made into a video game. He had given some money to help get the film first developed and saw a similar ad for the video game. He decided to give $50 to the gaming company wishing to develop the game. What has Malik become involved in by giving money to get the game developed?