The results of an experiment showed that participants were m…

The results of an experiment showed that participants were more persuaded by a physically attractive spokesperson compared to one that was physically unattractive. In addition, evidence also suggested that participants did not think carefully about the central tenets of the advertisement. According to the Elaboration Likelihood Model (ELM), these findings would suggest that persuasion occurred via:

Adina owns Yogi’s Yogurt in Fort Smith, Arkansas. Adina sell…

Adina owns Yogi’s Yogurt in Fort Smith, Arkansas. Adina sells the yogurt shop to Dagmar. The contract for the sale of the business includes a clause that prohibits Adina from owning or working in any restaurant in Arkansas for two years from the date of the sale. One year after the sale is completed, Adina opens a steakhouse in West Memphis, Arkansas, which is 300 miles from Fort Smith. If Dagmar sues Adina for breaching the terms of the contract:

Professor Clark has a very positive attitude toward Diet Mou…

Professor Clark has a very positive attitude toward Diet Mountain Dew. Moreover, he likes to focus on how Diet Mountain Dew makes him feel good and be more productive at work. Which of the following attitude functions would best represent Professor Clark’s attitude toward this product?

Joe is trying to decide where to eat dinner tonight. He cons…

Joe is trying to decide where to eat dinner tonight. He considers the local restaurant around the corner from his apartment. However, the last time he ate there, the service was poor and the food was cold when it arrived. He figures the chances of bad service are very high, so he decides to eat somewhere else. Joe’s decision-making would best reflect which of the following?