_____________________are tangible and direct measurable resu…

_____________________are tangible and direct measurable results of a process, task, or activity, i.e., innovative products and higher innovation revenue.  __________________ are the long-term strategic effect of processes, tasks, or activities, i.e., increased customer loyalty and retention. 

Firms traditionally measure Outputs, but his is ineffective…

Firms traditionally measure Outputs, but his is ineffective because workers can produce a lot without delivering significant value to the firm.  One value that is important to firms is ______________________. This is the value the ability to quickly deliver new capabilities, products, or services.