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Pedialyte was originally a rehydration drink for sick children, but Abbott has recently started marketing it to adults for hangover recovery and sports hydration. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

Three pregnant women and their respective fetuses where blood typed. Based on the provided results, which of the following moms will need to be infused with RhoGAM? Mom’s blood type Fetus’ blood type 1 B+ A+ 2 O- AB+ 3 B- O-  

For each of the following patients, which antibodies are naturally present in their plasma? (yes = antibodies are present, no = antibodies are absent) Patient Blood type Anti-A antibodies Anti-B antibodies 1 AB+ [answer1] [answer2] 2 B- [answer3] [answer4] 3 A+ [answer5] [answer6]

Nike is launching a new sweat band head lamp that athletes can use while running. This product is a new idea in the industry, but Nike believes that if they successfully demonstrate the need for this type of product that many runners would buy it. Nike reviews the purchase decision process and decides to launch a promotion to support the launch. Which tactic do you think would best help them launch the product?

Dyson started by making high quality vacuum cleaners. Today, it has expanded its business and is serving a new market with a new line of floor lamps and desk lamps. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

A popular apparel company wants to introduce a new style of jeans aimed exclusively at bike riders. Since such a product does not exist in the market yet, the designers want to understand what bikers look for in a pair of jeans, what associations they have, and how they qualitatively feel about different brands and lifestyles. Which of the following market research tools would be best suited to help the firm gain insights about these consumers?

Describe (in your own words) how sound travels through the ear.  In your answer, put the three types of energy that it converts to. 

In the lecture on consumer centricity, what is NOT one of the four things to help drive consumer centricity

You are a marketing analyst for Best Buy and your boss asks you why sales were down 5% in the latest 13 weeks in the appliances category. Your boss tells you she wants the root answer, but she needs the answer by the end of day for a meeting she has with the CEO. What’s your best research approach?

When considering consumer behavior, marketers managing products that have low buyer involvement and few brand differences should engage in what kind of marketing activity?