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The __________ is the part of the sales process where a product’s benefits are explained to the customer.

__________ involves determining a prospect meets the criteria for making a purchase.

“The complete sequence of suppliers and activities that contribute to the creation of goods and services” is known as a(n) _________.

What storage priority is concerned with how the firm handles goods in the factory and during transportation?

__________ “seeks to build demand for a product category, not for a particular brand within that category.”

Which form of compensation is tied directly to the sales or profits generated by the salesperson?

____________ appeal to customers by offering such things as accessible locations, extended store hours, and adequate parking.

________ is “translating a message into understandable terms and transmitting is through a communications channel.”

Which of the following would be the best example of a general merchandise retailer?

Which of the following is not a basic managerial function?