Figure 14-1Assume that Lexus (L) is the first automobile com…

Figure 14-1Assume that Lexus (L) is the first automobile company to produce a luxury class hybrid automobile and is the only such company for the past four years. BMW is now considering producing its own luxury hybrid automobile and Lexus must decide whether or not to lower the price of its luxury hybrid to counter BMW’s entry into the luxury hybrid niche.Refer to Figure 14-1. Should Lexus lower its price in order to deter BMW’s entry into the luxury hybrid automobile market?