Southwest Airlines (SW) has a business strategy that is not…

Southwest Airlines (SW) has a business strategy that is not common in the commercial airline industry. Southwest does not offer assigned seats, which is an easy way for competitors to charge different prices for different seating and potentially make more revenue per flight. SouthwestÕs reasoning for not allowing reserved seats is that it decreases boarding time. What strategy is Southwest employing in this practice and what impact does it have on their industry?

You consider opening a new frozen yogurt cafŽ in a small col…

You consider opening a new frozen yogurt cafŽ in a small college town. There are no ice cream shops for miles, and not a single other frozen yogurt shop in the state. In addition, the local grocery store has a very limited selection of frozen desserts. What is most LIKELY the driving force behind your decision?