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E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

Generation X is very family-oriented, well educated, and optimistic.

Married couples enter the “empty nest” stage once their children start living on their own.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

A research design is a master plan or model for conducting marketing research.

The term e-tailing refers to online retail sales.

Motives are inner states that direct a person toward the goal of satisfying a need.

Kurt Lewin’s theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

Marketing research aids decision makers in analyzing data and in suggesting possible actions.