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Beauty consultants at cosmetics counters in department stores often give customers makeovers. In addition to the makeup, the consultants discuss skin care products to improve skin texture so the makeup looks better. This type of interaction is called suggestive selling.

Variety stores offer an extensive range and assortment of low-price merchandise.

A retailer’s merchandising strategy guides decisions regarding the items it will offer.

If merchandise selection changes frequently to follow fashion trends, advertising is typically used to promote current styles effectively.

Markup can be expressed as a percentage of the total cost of the product or the selling price.

Everyday low pricing strategies are an attempt to remove pricing as a significant part of the marketing mix.

While implementing the strategy of category management, a category manager oversees an entire product line and is responsible for the profitability of the product group.

Noise can also result from distractions within an advertising message itself.

Markups are determined partly on the basis of marketers’ judgments of the amounts that consumers will pay for a product.

Customer relationship management systems are more beneficial to retailers than to B2B firms.