My Pillow sells pillows, mattress toppers, and sheets made o…

My Pillow sells pillows, mattress toppers, and sheets made of cotton sourced in Egypt. My Pillow presents its promise of “the best night’s sleep in the whole wide world or your money back” using nontraditional marketing channels such as mail order, television or video channels, and infomercials. Which of the following is true of My Pillow’s nontraditional channels?