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Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

The Malcolm Baldrige National Quality Award is the highest national recognition for quality a U.S. company can receive.

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

An excellent brand name or symbol in one country may prove disastrous in another.

The grassroots marketing approach relies on conventional and traditional marketing strategies.

In contrast to the purchase of shopping products, consumers buy convenience products only after comparing competing offerings on such characteristics as price, quality, style, and color.

Shopping products typically cost less than convenience purchases.

Personal selling is the most novel form of promotion.

A company that gathers volunteers to try products and then relies on them to share their experiences with friends and colleagues is adopting a frequency marketing approach.

A pricing policy is a general guideline that reflects marketing objectives and influences specific pricing decisions.