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Dyson started by making high quality vacuum cleaners. Today, it has expanded its business and is serving a new market with a new line of floor lamps and desk lamps. This is an example of which strategy in Ansoff’s Growth Matrix / Diversification Analysis?

A popular apparel company wants to introduce a new style of jeans aimed exclusively at bike riders. Since such a product does not exist in the market yet, the designers want to understand what bikers look for in a pair of jeans, what associations they have, and how they qualitatively feel about different brands and lifestyles. Which of the following market research tools would be best suited to help the firm gain insights about these consumers?

Describe (in your own words) how sound travels through the ear.  In your answer, put the three types of energy that it converts to. 

In the lecture on consumer centricity, what is NOT one of the four things to help drive consumer centricity

You are a marketing analyst for Best Buy and your boss asks you why sales were down 5% in the latest 13 weeks in the appliances category. Your boss tells you she wants the root answer, but she needs the answer by the end of day for a meeting she has with the CEO. What’s your best research approach?

When considering consumer behavior, marketers managing products that have low buyer involvement and few brand differences should engage in what kind of marketing activity?

The first step of the marketing research approach is to

Read the passage below and choose the appropriate answer. 백화점 쇼핑 오늘 수빈이는 친구 민지와 같이 옷을 사러 백화점에 갔습니다. 백화점 안은 쇼핑하러 온 사람들 때문에 아주 복잡했습니다. 수빈이는 요즘 유행하는 짧은 치마와 블라우스, 그리고 굽이 높은 샌들을 사고 민지는 운동할 때 입을 편한 바지와 티셔츠를 샀습니다. 한국은 유행이 자주 바뀌어서 옷 사기가 어렵습니다.  민지는 캐나다에 계시는 아버지께 드리려고 얇은 면 자켓도 하나 샀습니다. 세일을 해서 반값으로 싸게 살 수 있었습니다. 그런데 현금이 모자라서 카드로 냈습니다.  Match the given sentence in the left column with the reason in the right column. (Use each one once.)

When a parent company creates a subsidiary through internal expansion, the parent’s journal entry to transfer assets to the newly created entity will include a debit to:

Create and Type a Korean sentence using one of the grammatical structures ‘~어도/아도 되다’ and ‘~(으)ㄴ/는/(으)ㄹ 것 같다”, and please include one of the verb ‘쓰다’ (to use) or “어둡다 (to be dark) in your Korean sentence.”