Scenario 17-4. ​ Consider two cigarette companies, PM Inc. a…

Scenario 17-4. ​ Consider two cigarette companies, PM Inc. and Brown Inc. If neither company advertises, the two companies split the market and earn $50 million each. If they both advertise, they again split the market, but profits are lower by $10 million since each company must bear the cost of advertising. Yet if one company advertises while the other does not, the one that advertises attracts customers from the other. In this case, the company that advertises earns $60 million while the company that does not advertise earns only $30 million. Refer to Scenario 17-4. In 1971, Congress passed a law that banned cigarette advertising on television. If cigarette companies are profit maximizers, it is likely that

Table 17-25 There are just two producers of a certain produc…

Table 17-25 There are just two producers of a certain product. Each is considering offering promotional discounts.     Firm A     Does not offer discount Offers discount Firm B Does not offer discount Firm A profit = $90,000 Firm B profit = $90,000 Firm A profit = $120,000 Firm B profit = $70,000 Offers discount Firm A profit = $70,000 Firm B profit = $120,000 Firm A profit = $80,000 Firm B profit = $80,000 Refer to Table 17-25. At the Nash equilibrium, how much profit will Firm A earn?

Scenario 14-4 The information below applies to a competitive…

Scenario 14-4 The information below applies to a competitive firm that sells its output for $40 per unit. • When the firm produces and sells 150 units of output, its average total cost is $24.50. • When the firm produces and sells 151 units of output, its average total cost is $24.55. Refer to Scenario 14-4. Suppose the firm is producing 150 units of output and its fixed cost is $975. Then its average variable cost amounts to