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An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle. It also emphasizes the positioning of handles at appropriate places that make transit easier for older people. Which ad execution technique is being used in this ad?

A company’s goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of:

To determine the potential for sales of coffee, as opposed to a specific brand, in a particular market area, a company should use:

Which of the following situations offers an advertiser the least attractive marketing opportunity?

Rational and emotional advertising appeals:

In a television ad, actor and noted animal lover Betty White praised, Frontline, a flea and tick treatment, for the way it protects her dogs and cats. Which of the following types of advertising execution has been illustrated in this scenario?

What is procedural content creation?

This grayscale image can be used as a modifier of some other image, in a non-destructive way.

Vector images can be scaled up or down with no loss in quality.

Which type of 3D content creation tool lets the user focus more on the appearance of the model, and less about the underlying 3D components?