Ignacio thought he had run his business perfectly. He had ca…

Ignacio thought he had run his business perfectly. He had carefully and thoroughly written down the purpose and values by which his business would operate; he always treated his clients and employees with the utmost respect and dignity; he managed his personal time and the time devoted to his business perfectly; and he had made certain he and his business embodied self-care, integrity, discretion, and effective communication. In addition to all of this, he was in constant pursuit of setting specific and thoughtful goals for the next business day and the week ahead. Knowing all of this, which of the following would be the MOST LIKELY reason Ignacio’s beauty and wellness business failed after just two years?