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[beans] Below is the proportion of the market making it to each stage in the hierarchy of effects model for Has Beans, a local coffee shop. 100% Potential Market90% Aware80% Knowledge75% Like 62% Intend48% Purchase Based on the hierarchy of effects model, what promotional objective should Has Beans target with their promotions?

[LEGO] In “The LEGO Movie,” bankrolled by Danish toymaker Lego Group, various LEGO sets and characters from the LEGO universe constitute the sets and cast for the entire story. The integration of LEGO products in “The LEGO Movie” best represents which of the following IMC tools?

[Fenty] Fenty Beauty Match Stix was one of the first products launched in Rihanna’s makeup line, Fenty Beauty. Besides receiving high praise for their quality, many users appreciated the packaging for its magnetic sides that allowed for the Match Stix to be stacked on top of each other. Not only does this allow for a pleasing display in-store, but it also saves space on store shelves and during transportation. Which packaging function does the stackable design of Fenty Beauty Match Stix best align with?

[bar] The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers. Which of these measures should be used to determine how many different people will hear the advertisement?

[Wayne] Wayne Industries wants to see how their brand and sales are performing in certain territories. This way they can find the best way to orient their strategy in the respective region. Nationally, Wayne Industries has 200 million customers in their target market, $50 Million in Brand Sales and $430 million in Category Sales. What is the BDI and CDI of Smallville and what should Wayne Industries do based on the BDI/CDI found? Round each to the nearest whole number.  Territory # of Consumer Category Sales Brand Sales Gotham 20M 39M 9M Smallville 6M 15M 1.2M

[Visa] Visa introduces a new student credit card that offers 3 tiers of different rewards and perks. Below is some data regarding the average customer in each tier. What is the CLV of the average Elite customer? What would it be if Visa can increase the average lifetime of the elite customers to that of the Legendary customers while keeping all the other measures the same?   Basic Elite Legendary Visits/Month 2.8 3.4 5.2 Profit Per Visit $4.56 $5.44 $5.98 Average Lifetime 1.4 years 7.2 years 9 years

[iCarly] Some television channels continue to air the show iCarly to its viewers even though new shows aren’t being produced, because people from all ages continue to watch it. If Hydroflask wanted to run ads on these channels within this program, they would be using ________TV advertising.

[Aquaphor] Aquaphor healing ointment wants to extend their product life cycle in some way. Based on a TikTok trend of people using their product as mascara, Aquaphor’s marketing team decides to sell the product in a mascara tube calling it Lashquaphor. Although they changed nothing about the product, they are hoping to shift the perception of Aquaphor into an eyelash product by changing the name and packaging and promoting different benefits. What approach to PLC extension is Lashquaphor using?

[blend] The proper blend of elements in the promotion mix depends on a product’s characteristics. Personal selling would most likely be used to sell

[Annika] Annika is considering three smartphones based on their features and his priorities. Using a multi-attribute model, he evaluates the following attributes, all on the typical 1-10 scales that we’ve used previously:  Attribute iPhone 13 Samsung Galaxy S22 Google Pixel 7 Importance Camera Quality 9 10 7 8 Battery Life 8 7 9 6 Operating System 7 9 8 7 Price 5 6 9 9  What would be the best promotional strategy for Samsung to pursue, all else equal, if the company wishes to achieve the largest possible advantage over its competitors?