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An analysis that determines the degree to which a product or service idea appeals to potential customers and identifies the resources necessary to produce the product or provide the service is referred to as ________.

One of the major trends in franchising is the ________ of American franchise systems.

When the franchisor has the right to establish a semi-independent organization in a particular territory to recruit, sell, and support other franchises, it is known as a ________ franchise.

________ are the broad, long-range attributes the small business seeks to accomplish; ________ are the more specific targets for performance.

The ________ environment has an impact on the level of people’s creativity.

Companies must recognize the independence of business and society.

Women now own 30.4 percent of all privately-held businesses in the United States.

All of the following are enhancements to individual creativity except ________.

One form of primary research is ________.

Generally, an industry is less attractive when the number of buyers in the industry is large.