Blog

Ivar is writing an email to Paola, a long-time customer, to inform her that Ivar’s company will not be able to fulfill her recent order of 18-gauge silver wire. What should Ivar do to make this email effective?

Ending a message with a phrase such as “as soon as possible” helps in building goodwill.

When designing a corporate website, Brianne assigns a different color to each section heading on the home page, such as “About Us” (blue), “Products” (green), and “Locations” (orange). When visitors click on links for those sections, they land on pages designed using the assigned theme colors. This is an example of alignment.

The direct approach could be a good choice for a bad-news message if you expect

To set up negative news in an indirect message, one good strategy is to

A direct-order message allows the writer to

The following sentence uses a slang word:“We take pride in our work.”

To communicate clearly, you should analyze your audience to determine what vocabulary is most appropriate for them.

Radhika is writing a letter to advise one of her clients about changes in the firm’s investment fee schedule. To ensure that the letter is easy to read, she plans to print it out and send it in paper form. A______ font would best suit her purposes.

Carlos would like to use multiple typefaces to add some subtle variety to his document. Which of the following options would be the best choice?