Samantha is a 28-year-old urban professional who has recently developed an interest in home gardening. She lives in a small apartment with a balcony. One day, she sees a beautiful balcony garden picture on her friend’s Instagram post, which sparks her interest in setting up her own balcony garden. Customer Journey: Awareness: Samantha starts by searching online for “balcony gardening ideas for small spaces.” Consideration: After reading a few articles and watching some YouTube tutorials, she decides she needs to buy some compact planters, seeds, and gardening tools. She also joins a Facebook group dedicated to urban gardening to ask for recommendations. Decision: Samantha shortlists three online gardening stores based on reviews and product range. She decides to purchase from “GreenSpace” because they offer a beginner’s gardening kit tailored for small spaces. Purchase: She orders the beginner’s kit, some additional planters, and a variety of seeds from GreenSpace’s website. The checkout process is smooth, and she gets a confirmation email immediately. Post-Purchase: Two days later, her order arrives with a complimentary guide on “Starting Your Balcony Garden.” She’s thrilled with the quality of the products. A week later, GreenSpace sends her an email with a discount code for her next purchase and a link to their blog with more gardening tips. Based on the above scenario, at which touchpoint can “GreenSpace” further enhance Samantha’s customer journey and potentially increase her loyalty to their brand?
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