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29)    The major advantage of focus groups is that the reliability of the data collected is high, unlike other qualitative methods.

10)    Which of the following is true about research based on a sample?

4)   Which of the following is an unethical practice of research users?

7)   The first task in the information research process is to _________.

12)   The scientific method involves research procedures that are logical, objective, systematic, reliable, and valid.

11)   A cost-benefit assessment examines if there is enough time to conduct the necessary research before the final managerial decision must be made.

19)  _________ are sources of internal secondary data.

28)    Quantitative researchers use content analysis to create meaningful findings from focus group discussions.

1)   If a client is unable to get sufficient insight into the strengths and weaknesses of a branded testing method prior to purchase from a marketing research supplier, the client can choose another supplier.

16)   _________ are collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations, marketing research services, or academic researchers.