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When using the availability heuristic, consumers can have biased judgments when ignoring ____________.

Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making _____________________________.

Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of __________.

Adding a similar but inferior decoy product to a product line increases the attractiveness of the other products.  This is known as the:

Arguably, the most famous research in social psychology focused on the situational factors influencing obedience to authority and was conducted by

When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.

Gnosis Inc. is an energy drink manufacturer. A white racing stag on a purple background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of a(n) _____.

Which of the following statements concerning social psychology and sociology is false?

Price comparison shopping in which consumers compare each brand on price and select the one with the desired price is an example of _____.

Robert has developed a favorable attitude toward a brand of stationery known as Impress because the brand is eco-friendly and promotes sustainability. He has since learned, through his own research, that Impress also engages in fair trade practices. With regards to the Elaboration Likelihood Model, Robert’s attitude formation is based on __________________.