[NOTE: This question is Part 1 of 2:] You have constructed a…

[NOTE: This question is Part 1 of 2:] You have constructed a commercial for your soft drink product that attempts to use classical conditioning in order to create favorable attitudes toward your product. The ad begins with some scenes of a very famous and well-liked basketball player dribbling and dunking the ball. Afterwards, the player quenches his thirst by consuming the soft drink. What is the unconditioned stimulus in this ad?

Naoki believes that food prices should be standardized and a…

Naoki believes that food prices should be standardized and a restaurant should not charge more simply because it is a popular brand. He feels that $10 to $20 is a suitable price for a meal at a restaurant and all restaurants should follow the same pricing strategy. This is what is best known as his _________________.

When Jim flies home from school for break, he always chooses…

When Jim flies home from school for break, he always chooses the cheapest flight possible.  He feels this is the most important attribute of ticket purchase.  (He doesn’t care about carrier or flight time.)  This is an example of what type of heuristic thinking?