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[Angel] Angel is a salesperson for a guitar-manufacturing company. Currently Angel is pursuing a lead to sell 50 guitars to a music school. Right now, he’s gathering information about the school, setting goals for his sales call, preparing his presentation deck, and practicing his presentation for the client. Based on Angel’s current actions, what is his next step in the selling process?

[Zendaya] Zendaya starred in two new movies this year, Duneand Challengers. During press events and on red carpets, fans noticed that she consistently wore Louboutin So Kate shoes. This is because Louboutin paid her to wear the shoes at these events. As a result, many fans, inspired by Zendaya, purchased the same brand of shoes. Zendaya was Louboutin’s ________, and Louboutin was successful in _______ their message for these consumers.

[shoes] Lauren decides to chase her dream of opening a brand-new shoe shop in her town called Lauren’s Loafers. To promote her shop, Lauren decides to pay for sponsored links to appear at the top of Google results when someone searches for shoes. What form of digital advertising is Lauren using in this example?

[beans] Below is the proportion of the market making it to each stage in the hierarchy of effects model for Has Beans, a local coffee shop. 100% Potential Market90% Aware80% Knowledge75% Like 62% Intend48% Purchase Based on the hierarchy of effects model, what promotional objective should Has Beans target with their promotions?

[LEGO] In “The LEGO Movie,” bankrolled by Danish toymaker Lego Group, various LEGO sets and characters from the LEGO universe constitute the sets and cast for the entire story. The integration of LEGO products in “The LEGO Movie” best represents which of the following IMC tools?

[Fenty] Fenty Beauty Match Stix was one of the first products launched in Rihanna’s makeup line, Fenty Beauty. Besides receiving high praise for their quality, many users appreciated the packaging for its magnetic sides that allowed for the Match Stix to be stacked on top of each other. Not only does this allow for a pleasing display in-store, but it also saves space on store shelves and during transportation. Which packaging function does the stackable design of Fenty Beauty Match Stix best align with?

[bar] The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located. Their objective is to create awareness for the restaurant among the town’s consumers. Which of these measures should be used to determine how many different people will hear the advertisement?

[Wayne] Wayne Industries wants to see how their brand and sales are performing in certain territories. This way they can find the best way to orient their strategy in the respective region. Nationally, Wayne Industries has 200 million customers in their target market, $50 Million in Brand Sales and $430 million in Category Sales. What is the BDI and CDI of Smallville and what should Wayne Industries do based on the BDI/CDI found? Round each to the nearest whole number.  Territory # of Consumer Category Sales Brand Sales Gotham 20M 39M 9M Smallville 6M 15M 1.2M

[Visa] Visa introduces a new student credit card that offers 3 tiers of different rewards and perks. Below is some data regarding the average customer in each tier. What is the CLV of the average Elite customer? What would it be if Visa can increase the average lifetime of the elite customers to that of the Legendary customers while keeping all the other measures the same?   Basic Elite Legendary Visits/Month 2.8 3.4 5.2 Profit Per Visit $4.56 $5.44 $5.98 Average Lifetime 1.4 years 7.2 years 9 years

[iCarly] Some television channels continue to air the show iCarly to its viewers even though new shows aren’t being produced, because people from all ages continue to watch it. If Hydroflask wanted to run ads on these channels within this program, they would be using ________TV advertising.