[iRobot] Kelly recently purchased an iRobot, an $800 automat…

[iRobot] Kelly recently purchased an iRobot, an $800 automatic cleaning robot that vacuums and sweeps the floors of her house. With such a large purchase she began to question whether or not she actually needed the iRobot. However, later that day, an ad for the iRobot popped up on a YouTube video directed specifically to Kelly showing how useful the iRobot could be to relieve daily struggles for housekeeping. This ad relieved Kelly’s uncertainty about her purchase. What function of advertising does the iRobot advertisement described fulfill?

[Angel] Angel is a salesperson for a guitar-manufacturing co…

[Angel] Angel is a salesperson for a guitar-manufacturing company. Currently Angel is pursuing a lead to sell 50 guitars to a music school. Right now, he’s gathering information about the school, setting goals for his sales call, preparing his presentation deck, and practicing his presentation for the client. Based on Angel’s current actions, what is his next step in the selling process?