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 The concept of integration is wholeness.  Achieving this wholeness and communication creates synergy – the principal benefit of IMC – because each product message reinforces the other for greater effect.

 TV advertising targets the millions of people who use commercial transportation (buses, subways, elevated trains,  commuter trains, trolleys, and airlines), plus pedestrians and car passengers, with a variety of formats: transit shelters; station platform, and terminal posters; inside cards and outside posters on buses; and taxi exteriors.

In this episode of the Big Bang Theory we see a Diet Coke bottle and a Dasani water bottle on the set. This is an example of what?

 the ____ _________ uses facts contained in the situation analysis to point out strengths, weaknesses, opportunities, and threats for the brand.

Match the definition with the term that best fits: ” the company works continuously with customers (and other stakeholders) to discover ways to deliver better value.”

The four types of company/brand-related messages that stakeholders receive are price, product, strategic, and unplanned

Which of the following is NOT one of the four sources of brand messages?

List the correct answer in order: “The advertising _________ declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference; the advertising ________ describes how to get there.”

VO2 max test is used to measure the capacity of the_______ to produce energy.

A molecule that stores and provides energy for cells and can be re-synthesized in our cells.