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Marketing strategies that prove successful in one country are invariably applied successfully in international markets as well.

​The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.

Long deflationary periods can cause a freefall in business profits, lower returns on most investments, and widespread job layoffs.

According to Maslow’s hierarchy of needs, the desire to accomplish, achieve, and command respect is a safety need.

Increased capability of smart phones has boosted online retail sales.

QR codes can be scanned only with the help of a dedicated QR code reader.

Acquisitions and mergers help firms with limited resources to gain access to new markets or new expertise.

A clothing manufacturer sells to 300 retail chains and boutiques within the United States. Since West Coast retailers have a more affluent clientele, they can command higher retail prices. This is likely to be considered illegal under the Clayton Act.

The main purpose of a corporate website is to increase purchases by visitors.

During an economic recession, marketers look to emphasize value in their offerings by reducing prices in order to help consumers stretch their budget dollars.