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Briefly explain two benefits for the consumer and two benefi…

Briefly explain two benefits for the consumer and two benefits for the firm that a strong brand (=a well-known brand) can provide. No points will be given for bullet points or brief answers lacking clear explanations. *Note: This question does not ask you about the definition of a strong brand.   Two benefits for the consumer: explain how a strong brand provides each benefit for the consumer.   1)   2)   Two benefits for the firm: explain how a strong brand provides each benefit for the firm.   1)   2)

Explain three specific reasons why many American expats fail…

Explain three specific reasons why many American expats fail in their international assignments as discussed in class. *Note: 1) General references to ‘cultural differences’ will not receive credit. You must clearly explain the specific cultural aspect involved 2) Language-related issues will not be accepted as your reasons.   1.   2.   3.