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In the B2B marketplace, segmentation based on a particular industry is called:

Which pricing strategy chooses to focus on differentiating the product in ways other than price?

__________ data is information that is collected for the first time.

Which pricing strategy intentionally sets a lower-than-average price?

Using the margin method, what is the sales price when the cost=$70 and the markup is 40%.

________ products often have unique characteristics that lead buyers to purchase particular brands.

If the elasticity of demand is >1 the demand is called:

The function performed by the deciders in the company buying center is to:

Which target market strategy only serves a relatively small market?

A ______ strategy involves increasing sales of existing products in existing markets.