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Entrepreneurial Training, Inc. Entrepreneurial Training, Inc. is a company that helps people start their own businesses. As part of the coaching it provides, the company covers many different aspects of entrepreneurship for internet-based companies. One principle its trainers focus on is customer service. They also stress the importance of connecting with current and potential customers. Developing a social media presence is another focus of Entrepreneurial Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient marketing research and statistics to understand trends in various areas that involve the internet and social media. Entrepreneurial Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major internet presence.    Refer to Entrepreneurial Training, Inc. If Entrepreneurial Training clients (the business owners) request workshops about how to allow their customers to download files about their product or service for listening or watching, Entrepreneurial Training would be organizing _______ workshops.

At present, the United States has an embargo against Cuba because _______.

Which microbial reservoir has the largest population of facultative anaerobes?  

A(n) _______ is the development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs.

Why are UTIs considered a serious health concern and why should they be treated promptly?  

NETek NETek is dedicated to operations control. It holds its suppliers to the highest standards, believing there is one best way to complete their tasks. NETek has even gone so far as to incorporate total quality management into its business. Following these criteria has allowed the company to grow from a small business to a large corporation. NETek plans on going international in the next couple of years to broaden its scope.   NETek has kept up with new technologies. In fact, it has incorporated a new computer system that helps with the development of the company’s products. This system has improved NETek’s production dramatically. Now, NETek will be able to sell its products at a lower cost. The NETek management is dedicated to total quality management and will do whatever is necessary to maintain quality now and for the future. ​ Refer to NETek. Given that NETek is dedicated to operations control, the management must have incorporated all of these aspects of operations control except _______.

During which phase of the product-development process do marketers conduct trials where they vary advertising, pricing, and packaging in different geographic areas?

Gear Up Zoey worked for a retail company and observed that there were many things it could do better. She shared some of her ideas with upper management, but they did not want to do things differently. When Zoey went home to talk to her husband, they both realized that, given her passion, perhaps Zoey should open her own business. After a lot of consideration, she decided to open a sporting goods store called Gear Up. She also knew just where to open the store—right next to her house.   To be certain to address all aspects of the business, Zoey hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using commercial databases to help with the business. With her husband’s support and a good marketing plan, Zoey felt that she would be prepared to make the right decisions.  Refer to Gear Up. In this case, marketing research involves _______.

The development phase of human resources management consists of two important activities: (1) training and development and (2) _______.

The Dapper Gentleman, Inc. Quinn buys companies that are small or in financial trouble. He helps these companies turn around and develop a competitive advantage. He recently purchased a company called The Dapper Gentleman, Inc., which sells men’s clothing and accessories. The Dapper Gentleman keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling. ​ After looking over the different products available, Quinn realized that the company’s previous owner did not understand the concept of the product life cycle because the company kept items that were obviously outdated and out of style. In addition, due to high turnover, employees did not have good knowledge of the different product lines and did not know the difference between a product line and a product mix. To move the company forward, Quinn thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products. ​ Refer to The Dapper Gentleman, Inc. If Quinn wanted to develop a new product, he should begin with _______.