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Explain the concept of colonization through the reasons why the Greeks explored and then occupied new territories. Describe the relationship between the metropolis and the new colony, including and defining the terms apoikia and oikistes in your answer (350 words).

17. A major strength of radio is that it is second only to magazines in its ability to ___________.

11. Which of the following is true about syndicated advertising?

36. Ad managers and media specialists have technical terms they associate with specifying _______ objectives: (1) reach, (2) frequency, (3) weight, (4) continuity, (5) recency, and (6) cost.

16. Which is the most expensive daypart for advertising on radio?

14. CPM stands for _____.

6. Media selection is influenced by product considerations. This is the best medium to use when your product requires demonstration in the advertisement ___________.

47. Gross rating points (GRPs) are calculated by _____.

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

34. NCIS, CBS Evening News, Grey’s Anatomy, Suits, and Sunday Night Football are ________ for carrying television advertisements.