Lester is an intern in the marketing department of a nationa…

Lester is an intern in the marketing department of a national pizza company. His manager has asked him to determine how franchise store owners might feel about a potential new product, but current data does not exist. Which of the following types of data will Lester have to use for his project?

Each fall, the local department store displays a large colle…

Each fall, the local department store displays a large collection of hats, gloves, and scarves right next to the door. Often, when shoppers enter the store from the cold parking lot, they stop to look at the display. Which of the following is the department store developing?