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The grassroots marketing approach relies on conventional and traditional marketing strategies.

In contrast to the purchase of shopping products, consumers buy convenience products only after comparing competing offerings on such characteristics as price, quality, style, and color.

Shopping products typically cost less than convenience purchases.

Personal selling is the most novel form of promotion.

A company that gathers volunteers to try products and then relies on them to share their experiences with friends and colleagues is adopting a frequency marketing approach.

A pricing policy is a general guideline that reflects marketing objectives and influences specific pricing decisions.

The retail stores in a planned shopping center maintain uniform hours of operation, including evening and weekend hours.

A local food store can be regarded as a convenience retailer.

A product is a bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs.

Brand extension is the strategy of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.