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Penelope is using data collected and published by a trade association in her marketing research study. The data used by Penelope can be regarded as _____.

Target utilizes television and print advertisements as well as weekly circulars in Sunday newspapers as part of its ______ strategy.

A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Many other students in your class have demographic characteristics very similar to you.  You are likely the same age, same level of education, same ethnic background, and so forth.  However, you may have very different attitudes, interests, and opinions.   For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy.  Recognizing these differences are related to consumer purchase activity will lead a company to use:

What has significantly changed the complexion of marketing research over the past few decades?

Compared to other organization personnel, more time is devoted to long-range strategic planning by the:

In an interview process there are 20 applicants, 16 of whom will make it to the second round of interviews. If three applicants are selected, one at a time, at random, what is the probability that all will make it to the second round of interviews?

Express as a percent.

Most marketing students are familiar with the “4 P’s” of marketing. Distribution channels are related to which of the 4 P’s?