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Suppose that someone searches on Google for “Black Friday Deals” and gets the following results page (Pay attention to the picture and the details): Best Buy is shown as the first suggestion after this search. The fact that Best Buy appears in this position on the page is the result of a:

If you are running a paid search campaign for a top product or brand in the market (i.e., Coke, McDonald’s), which approach should you take to prevent overpaying for irrelevant clicks while still achieving high visibility?

In terms of online advertisement, why are the reasons why the phenomenon known as banner blindness occurs and what are the potential consequences of it?

When crafting an online ad strategy, how could the selection of keywords contribute to a problem known as ad safety if not done properly?

Which of the following email headers would be most likely to get flagged as spam?

When buying using a cellphone, which of these products would be more likely to get purchased?

A unique aspect of online platforms is that consumers can express their opinions about various products or services by posting online reviews. If you are designing the review style for your website, what strategy could you implement to make a review appear more positive (or less negative) compared to others?

Potpourri_3 TS-Linux   3. [2 points] (True/False with justification) Consider a TS-Linux system where the throughput-oriented background tasks are guaranteed a 1/4th proportion of a CPU time period T. There is a time-sensitive task that is guaranteed a 1/3rd proportion of a CPU time period T. A user tries to add another time-sensitive task to the system that requests a ½ proportion of a CPU time period T. Since TS-L is designed to decrease the latency of time-sensitive tasks, the proportion scheduled to the background tasks is decreased to 1/6th of the CPU time period T.

Potpourri_5 PTS   5. [2 Points] Imagine multiple producers putting items into the same channel in PTS.  Do the threads need to use mechanisms like pthread’s mutex lock to avoid stepping on one another?  Why or why not?

Security_2 AFS   2. [3 points] Consider the bind process in AFS listed below. Explain how ClientIdent is generated and further explain its significance.