You manage a product line under 1 brand that generates most…

You manage a product line under 1 brand that generates most of its sales via online channels such as Amazon.com, Target.com, and Walmart.com. When asked in surveys, 35% of respondents indicate that your brand is their preferred brand. Yet, when you analyze your brand’s share of category sales, you find that your share of dollars spent is only 25%. This is known as a preference to share gap. All of these might be the culprit EXCEPT.

Assume Allright is an allergy medication and shows the follo…

Assume Allright is an allergy medication and shows the following measures in the allergy segment.   Brand BrandAwareness BrandTrials Most Freq.Purchase ConversionRatio RetentionRatio Allright 70.9% 31.7% 26.5% 44.7% 76.4% What would be the most appropriate action for the product marketing team for the upcoming year?