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Brand ____ is a customer’s favorable attitude toward a specific brand and, depending on its strength, some likelihood of the consistent purchase of this brand.

What equation shows organizations the relationship between price and profit?

The supply-chain members do not require information from other channel members.

Providing customer satisfaction should be the driving force behind marketing channel decisions.

Which of the following is the best definition of product features?

Marketing channels create three types of utility for consumers, including    

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

The basic purpose of packaging is to create eye appeal.

Changes in buyers’ attitudes, other components of the marketing mix, and uncontrollable environmental factors can influence demand.

Efforts by a company to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing are called its ________.