In the BSI Teradata Case Study entitled “BSI – Teradata: The Shocking Case of the Home Electronics Plant”, please answer the following questions: 1. What are some of the challenge(s) faced by this Home Electronics Plant with respect to their online store sales? 2. What was Teradata’s proposed solution(s) to the challenges faced by this Home Electronics Plant? 3. How did Teradata make effective use of visual analytics to intuit the insights needed not only to determine where problems were with respect to customer demographics, purchasing habits, and other forms of engagement that led traffic toward online store? What visual analytics did Teradata use to support their analysis into the crux of the problem with the plant’s online store? How did they use visual analytics to illustrate their proposed solution(s) to the problem(s) faced by this company in a way that was persuasive to the Home Electronics executives who immediately ran a trial period running Teradata’s proposed solution(s) to the problems indicated above? 4. What were the results of this pilot program running Teradata’s solution(s) after the trial period? Were customer experiences improved overall? If so, then how much in terms of increased sales percentages, new and returning customer engagement, etc.?
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