CASE: You are working for a new real estate agency that is t…

CASE: You are working for a new real estate agency that is trying to make a name for itself in a community with several agencies in the area already. You are helping to create a new large-scale advertisement that the agency is going to send to select areas around the city, and your boss would like you to design the layout. When your boss asks you what front and end matter are, you tell him ____.