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A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of a mission statement.

The relationship era builds on the marketing era’s customer orientation by only focusing on  maintaining relationships with customers.

Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the quality of products.

The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

The financial bottom line refers to the limitations laid on the budgets of a firm.

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Good relationships with customers can equip a firm with vital strategic weapons.

A seller’s market is one in which there are more goods and services than people willing to buy them.