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After developing strategies of the campaign, marketers focus on specific tactics such as recruiting influencers, setting up contests, or offering coupons and discounts.

The deregulation movement has ended total monopoly protection for most utilities.

The extent of consumer spending is directly related to the rate of unemployment.

Social media marketing creates a buzz that carries the marketing message from one user to the next until it becomes viral.

The Sherman Antitrust Act, Clayton Act, and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.

Matching an external opportunity with an internal weakness produces a situation known as leverage.

The United States has the highest number of Internet users in the World.

The competition between Amtrak, Hertz, and Delta Airlines for the travelers’ dollar is considered indirect competition because these services can be substituted for one another.

The existing U.S. legal framework was constructed in a logical, systematic manner, resulting in a coherent and easily understood body of laws.

Maros, an agricultural biotechnology company, is the sole supplier of genetically engineered seeds and controls 84 percent of the market share for genetically modified crops. This is an example of a monopoly.