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The bullwhip effect occurs when distorted product-demand information ripples from one partner to the next throughout the supply chain.

The customer’s customer is upstream in the supply chain.

People in undeveloped countries are living longer.

A commercial director looking to establish place or location would likely use this shot

Which of these is part of a print ad?

A camera shot zooms in on the teeth of a commercial actor during a toothpaste commercial.  This shot is a

the “second” blueprint of a commercial, which resembles a comic strip, is called

The most common print layout is

In advertising this term describes the creative expression of an idea meant to attract your prospect and communicate the most important benefit

A commercial director is chosen during this stage