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Initially, Flash Parcel Service (FPS) built its advertising campaign around the slogan, “Our business quality speaks the language of speed.” Back then, the company was trying to make the customers aware of the speed with which it delivers the service. Later, FPS modified its slogan and designed new ads to make customers aware of the different aspects of its delivery such as reliability, cost-efficiency, and punctuality. By moving away from promoting itself as simply a parcel delivery company, FPS has:

The work duties of a safety professional might include taking actions to protect people and resources when extreme weather threatens.

A repetitive motion made by a worker, potentially leading to a repetitive stress injury is what kind of workplace stressor?

_____ is a state of psychological tension or post purchase doubt a consumer may experience after making a difficult purchase decision.

The use of comparative advertising has become increasingly more common. Which of the following positioning strategies does this reflect?

Juveniles who were 16 or 17 at the time of their crime are not eligible for the death penalty.

The fact that the crime did not cause or threaten serious harm to people or property can be used as a mitigating factor at trial.

Which of the following is NOT a goal of sentencing?

Punishment aimed at dissuading potential offenders through the punishment of convicted criminals is known as __________ deterrence

A public awareness advertisement that aims to convince people to give up smoking features three teens bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a sip, the can explodes and kills him. The final screen reads, “No other product but tobacco kills every third consumer.” By placing the strongest point in the ad at the end, the ad’s source is hoping its message benefits from the: