Laddering up is a process to help increase brand resonance….

Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product is a cleansing bar (for the face and body) that contains one-quarter moisturizing cream. Its pH balance is at the ideal level of acidity and alkalinity.

Assume that the variable cost of Marie’s blue cheese salad d…

Assume that the variable cost of Marie’s blue cheese salad dressing is $1.00 per 12 oz. bottle, that Marie’s sells it to the broker for $2.00, and that the broker sells it to the retailer for $2.99. The price at retail is $3.99. What are the margins for the manufacturer, broker and retailer? Please round to the nearest percent.