Suppose you own a rowboat and enjoy rowing on a nearby lake…

Suppose you own a rowboat and enjoy rowing on a nearby lake in the summer. In June, you are planning to go rowing with two of your friends (three people in total in the boat), and in July, you are planning to go rowing with just one friend (two people in the boat).Will you put in more effort (row harder) on the three-person trip or the two-person trip?

A skincare company is exploring the concept of customer cent…

A skincare company is exploring the concept of customer centricity. Right now, they are identifying and defining how customers attempt to maximize their perceived value (greatest benefit at lowest cost) in this product category.  In which of the three steps of customer centricity is the company currently engaged?