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Earnest has not done well in his supervisor’s position.  He has had issues with communicating with his team.  Isaac who is Earnest’s boss decided that he should be demoted for a while.  What kind of power did Isaac exert over Earnest?

A positioning statement is usually for ____________________________.

____________ is an example of decreasing monetary costs for the desired behavior.

An appeal to fear may work better when it is directed toward someone who is _______ to priority audience, such as family members.

The worldwide increase in Earth’s surface temperature is known as global _________________________.

In the context of social marketing, what does “price” refer to?

Muscles between the ribs. Helps to expand and contract thoracic area during breathing.

A credible source has which of the following features?

According to the text, how many members consititute a “decision making” small group?

Active listening is not important to the listening process.