To his surprise, Jose was recently assigned to an important…

To his surprise, Jose was recently assigned to an important advertising campaign for the firm’s new client. Although he studied advertising and public relations in college (20+ years ago), he has not engaged in any advertising campaigns or projects since college. Instead, he has been serving as the lead campus recruitment manager, including overseeing the firm’s internship program. Because Jose lacks knowledge on the current trends in advertising, and he does not have time to necessarily get up to speed, he fears he might ruin the advertisement and create a bad name for the company. Considering the major reasons that employees resist change, Jose is seemingly resisting this change due to the prospect of having to learn something new (or having to relearn something). This situation illustrates fear of loss.

According to online sources, a fast-food chain plans to sell…

According to online sources, a fast-food chain plans to sell a $5.00 meal bundle this summer (e.g., a hamburger, fries, and drink for $5.00), as it seeks to hang on to cost-conscious customers. Using the SWOT analysis, how would you classify the company’s efforts to boost traffic and offer new promotions to bring back fast-food customers?

A new work policy requires all employees to work in the offi…

A new work policy requires all employees to work in the office every day of the week. Justin has been working from home for more than four years and is enjoying his work arrangements. Since he works for a call center, he is never face-to-face with customers and does not like or understand this new policy. He does not recognize the need for this new policy and is considering asking his manager for an explanation. He hopes he can still find a way to work from home. Considering the change process, Justin’s hopes represent the denial stage.

Ty works on site at a call center. A new work policy require…

Ty works on site at a call center. A new work policy requires Ty to wear business casual attire every day of the week. Previously, he enjoyed wearing jeans. Since he works at a call center, he is never face-to-face with customers and does not like or understand this new policy. He does not recognize the need for this new policy and is considering asking his manager for an explanation. He hopes he can still find a way to wear whatever clothes or pants he wants. What stage of the change process do his hopes represent?

Companies such as McDonald’s (fast-food chain), Dunkin’ (cof…

Companies such as McDonald’s (fast-food chain), Dunkin’ (coffee company), Organgetheory Fitness (fitness company), and Planet Fitness (another fitness company) are examples of a _______, where the company licenses the entire business to an individual or group for a fee and royalties.