Blog

While cultural and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children.

Television commercials are much more effective in specifically targeting interested consumers than social media efforts.

Census data is an example of primary data.

Competitive pricing is one of the main reasons for consumers preferring to shop online than from a brick-and-mortar store.

Sports celebrities and actors use social media marketing to create a positive public image.

Marketing efforts aimed at creating brand awareness will have a broader target audience compared to those aimed at strengthening relationships with existing customers.

The majority of online consumers use social media to make purchase decisions.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

The governmental regulations that affect marketing practices are mainly for advertising and distribution, and do not place any restrictions and prohibitions on the design and packaging of products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.